The eLuna.com Meal Appeal

The Goals of "The Meal Appeal"

The eLuna.com "Meal Appeal" Project is a two-pronged program that brings needed revenue to Israeli businesses while saluting the Israeli security forces. The soldiers enjoy a well-deserved break and the restaurants receive an infusion of badly needed cash. Maimonides teaches that the highest form of tzedaka is to bring work to the faltering, thereby contributing to their economic solvency without the loss of self-respect. In this program, a Diaspora community raises funds that are used to send an Israeli army unit to lunch or dinner at a kosher restaurant in Israel. This raises the moral of the soldiers while contributing to the economic solvency of restaurant. The restaurant industry touches many other industries. Food suppliers, wine suppliers, even suppliers of dishes and glassware draw revenue from the restaurant industry. Giving restaurants added financial support is a way of boosting the economy. The terrorist war of the past three years has been waged on the homefront. The restaurants were the front line. Customers stayed away from the restaurants and many of these places closed. This impacted on all the industries that touch the restaurants and brought down the economy. You can have a hand in reviving these important businesses. How does our program work? We contact army units and arrange to send them to lunch or dinner at an appropriate kosher restaurant. One of the important projects that we ran was organizing dinner for worn and weary soldiers moving locations. Moving is hard work and moving day is often wrought with unexpected problems. The soldiers often do not get a decent meal the whole day. When the soldiers are finally on their way to their new destination, they often stop somewhere along the road and each soldier pays his own way. The places available are often non-kosher and our kosher observing soldiers go hungry. eLuna.com arranges a good hearty meal at a kosher restaurant for soldiers on the move between locations, assuring that all the soldiers are well fed and ready for their next assignment.